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The Things We Draw That No One Sees

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A TV That Uses No Power When Off, Toshiba

Follow the link to see an article by Wired.

Toshiba has made a television that uses zero electricity when in standby mode and will release it in time for the holiday buying season and well before Super Bowl Sunday. In recent years unplugging your television and appliances when not in use has become one of the main methods to save on energy costs and it’s interesting to see that companies are taking this trend into account when making their products.

I personally have no interest in a 3D television or some 60” screen Goliath so there hasn’t been any recent innovations that have tickled my fancy. Though the yearly savings on energy costs will only amount $1 it’s very clever to see how Toshiba is working within the existing medium and making it seem new.

Kudos for finding a method of drumming up publicity and distinguishing yourself in an older and crowded market.

Filed under tech toshiba tv marketing

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Barnes and Noble Has the Tablet to Beat, But Can’t Tell Anyone

Compared to last year the market for tablets is a literal smorgasbord of familiar cellphone, computer and even television brands throwing their hats into the ring with offerings that vary only slightly. Since most consumers don’t know the difference between Gorilla  and stained glass the decision almost always comes down to one sliding scale: the brands we trust versus how much we’re willing to pay for them.

The easy answer is Apple’s Ipad since the IOS has an aura of invincibility and the brand itself is the cat’s pajamas but if you decide not to go down that road then your left with a daunting array of Android based tablets. There are so many with so few differences between them that their $400.00 dollar price tag doesn’t seem worth much in comparison to the peace of mind that comes with owning the sleek and sexy brushed aluminum device from Apple. 

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Filed under tablets nook fire amazon tech